Terms for brands
The plain version of how the Indie Wholesale app works for your brand. Last updated Oct 21, 2026.
What it costs
- Free to install. No monthly fee.
- Sales tax on resale orders. Unless you turn it off on the Offers page, a US store that signs a resale certificate is not charged sales tax, and the order note links to its signed certificate, kept for good as it stood when the order was placed. You are the seller of record: review each certificate, and if you need more from the store, contact it directly. Accepting a certificate is yours to decide. Indie Wholesale collects the certificate for you; it is not the seller and does not collect or pay sales tax on your orders.
- A small credit line. The wholesale store on your site ends with "Powered by Indie Wholesale", linking to us. Turn it off any time on the Storefront page in the app.
- A free public page. Every brand gets its own wholesale page at indiewholesale.com/brands/yourbrand, listed in our directory and open to search engines and AI assistants.
- 5% on sales we bring you. Charged on the order subtotal you keep after discounts and refunds, never on shipping or tax.
- 0% on your own retailers. A store that first found you on your own website, on its own, pays you with no fee to us, for good. A store is one store across its email addresses (same business email domain, or same store name and city), whichever address it signs in with.
- Billed through Shopify. Our fee appears on your Shopify bill. We charge each order 3 days after it is paid. If you refund an order after we charged, the fee comes off your next charges.
- A monthly limit you approve. Charges stop at the 30-day limit you approved in Shopify until you approve a higher one.
Offers you choose
- Welcome offer and reorder credit are yours to set. You choose them in the app, can change or turn them off at any time, and they come off your orders at checkout. Your price list is not changed.
- Credit already earned is honored. A store keeps credit it earned under your earlier settings until it expires, 6 months after its last order with you. A refund takes back the credit that order earned.
Who sells and who pays
- You are the seller. Every order is yours: you set the wholesale prices, charge any sales tax, ship the order and handle returns.
- Stores pay you up front. Checkout is your own Shopify checkout. Indie Wholesale never holds the money, so you carry no credit risk from us.
- The store is your customer. Once a store orders, its details are in your Shopify and you can sell to it any way you like.
- Store accounts are Indie Wholesale's. A store signs in with an Indie Wholesale account that works with every brand on it, and we may introduce stores to other independent brands. We never share your prices, orders or customer lists with anyone.
- Lists you give us stay yours. Customer and lead lists you upload are used only to invite those stores to your store. They tell us who to reach, not who pays our fee: that is set by how each store first found you.
Your catalog
We copy your products from your Shopify store, or from a product spreadsheet you upload, to show them to stores. You choose the wholesale prices and which products are listed, and you can take your store offline at any time in the app.
Finding you retailers
- Our sales agent is on when you install. It finds independent retailers that fit your products and invites them to your wholesale store, with follow-ups. Today it reaches them by email. Turn it off at any time on the Sales agent page in the app.
- It writes as Indie Wholesale, not as you. We recommend stores to you; we never speak for your brand or make promises on its behalf. Questions about your products go to your order email.
- Stores can say no. A store that opts out is never emailed again for any brand.
- Only stores we introduce carry the 5%. A store that reaches you through one of our invitations, or first finds you on Indie Wholesale (your page at indiewholesale.com/brands/yourbrand, our directory, or a search or AI assistant that sends it there), counts as one we brought you. So does a store an AI agent or assistant sends to your own website (through the agent links in your wholesale page's AI guide, or a visit from ChatGPT, Claude, Perplexity or a similar assistant that carries through to its sign-in or order), and a store that applies or orders through our agent server (MCP).
Ending
Uninstall the app at any time. Your wholesale store goes offline at once. Orders already placed stay in your Shopify as normal orders.