Questions from brands
How Indie Wholesale works for your brand, from install to your first order. Anything else: support@indiewholesale.com.
How do I get started?
Install Indie Wholesale from the Shopify App Store and open it in your Shopify admin. The home page walks you through a few steps: where your catalog comes from, your wholesale prices, your order minimum and shipping, and the Wholesale link in your menu. Most stores finish in a few minutes.
Where does my wholesale catalog come from?
From your Shopify products by default: names, descriptions, photos, options and collections, with live stock. On Faire? Upload your Faire product export (on your Faire products page, press Export, choose All products, then Export spreadsheet) in the Your products step and we build the store from it instead, with every product, photo, option, pack size and exact wholesale price in it. Upload a new export any time to update it. You can edit any name, photo, price or pack size on the Products page, and your changes stay through every sync.
How are wholesale prices set?
Upload your Faire product export or any spreadsheet with SKU and wholesale price columns (.xlsx or .csv), or set wholesale as a percentage of your retail price. You can change any single product's price too. Retailers only see prices after they sign in.
Where do retailers shop?
On your own website, inside your theme, at yoursite.com/apps/wholesale. The app adds a Wholesale link to your main menu when you ask it to, and a Wholesale button block you can place in any section of your theme. If you uninstall, remove the menu link in Online Store, Navigation.
How do orders and payment work?
A retailer fills a cart that meets your minimum and checks out. The order is created in your Shopify admin and the retailer pays by card on your own Shopify checkout, so the money goes straight to you. You ship it like any other order. Unpaid orders get reminders and are cancelled after 30 days.
How do you bring me retailers?
Our AI sales agent searches a database of more than 2 million retailers for independent shops that fit what you make, and invites them to your wholesale store with your welcome offer. It reaches them by email today, with follow-ups. Retailers it sends land on your own site and order from you directly. It is included in your plan, on when you install, and you can turn it off on the Sales agent page.
Why should I give a welcome offer?
A store that already buys your line somewhere else needs a reason to order from you directly. A discount of 10% to 20% on its first order is what usually gets it to switch, and after that the store is your direct customer. Your price list stays the same as on every other channel: the offer is a code taken off at checkout, for new stores only. By default only the stores our agents bring you get it, so your existing retailers never do. Our sales agent only invites stores to brands with a welcome offer, because its first message promises them a reason to try you.
How does reorder credit work?
Each paid order earns the store a share of what it paid for goods (5% unless you choose more, up to 20%) as credit toward its next order with you. It comes off that order automatically. You only pay for it when the store comes back, a refund takes back the credit the order earned, and unused credit expires 6 months after the store's last order. The Offers page shows how much credit your stores hold.
Will my Faire sales apply here?
Only if you say so. When you add your Faire shop link and run a sale there, we ask you whether to match it on your wholesale store, because retailers who see a sale there and full price here order there. A matched sale ends here when it ends on Faire, and it never stacks with your welcome offer: a store gets whichever saves it more. You can match every sale automatically, or stop matching, on the Offers page.
Can I make my own codes, or give a store credit?
Yes, on the Offers page: percent off, dollars off or free shipping, with an optional minimum order. A code can be for any store, new stores only, or stores you name by email (and then apply on its own), once per store or on every order, with an optional limit on total uses and optional start and end dates. You see how often each code was used and the sales it brought. To make good on a problem or thank a store, give it credit from the Orders page: it comes off the store's next order and we email the store to say so. Like everything else, a code never stacks with your welcome offer or a matched sale: a store gets whichever saves it more.
What does it cost?
Installing is free and there is no monthly fee. Orders from your own retailers are always free. On orders from new retailers we bring you, including stores an AI assistant sends to your own site, the fee is 5% of the goods after discounts and refunds, never on shipping or tax. It is billed on your Shopify bill, 3 days after each order is paid, and refunds after billing come back as credit. Shopify asks you to approve a monthly spending cap when you install. See the pricing and the terms for brands.
Which retailers count as my own?
A store whose first contact with you was on your own website. Send your existing retailers to yoursite.com/apps/wholesale and their orders carry no fee.
Will wholesale oversell my stock?
Retailers can only order what Shopify shows in stock. Stock updates within seconds of a change in Shopify and is checked again at checkout. Sold-out options are hidden until they are back.
Who can use it?
Brands with a Shopify Online Store selling in US dollars to retailers in the United States.
What happens to my old wholesale page?
Your existing wholesale pages will be hidden from search and point buyers to your new wholesale page. Their content is kept, and uninstalling restores them. The app finds pages and collections whose name, address or search description says wholesale, bulk, stockist or trade, or that link to another wholesale site. A page that only mentions wholesale in its text is listed in the app for you to move or leave. The banner comes from the app's "Moved wholesale pages" embed, which you turn on once in your theme editor.
What happens if I uninstall?
Your old wholesale pages go back exactly as they were. Your wholesale store comes down and billing stops. Orders already in Shopify stay there. We delete your store's data as described in our privacy policy.